- What is your primary market?
Adult album alternative (also triple-A, AAA, or adult alternative) is a radio format album-oriented rock format, its roots may have been established sometime during the 1960s from what was called underground music and later progressive. The radio format has a broader, more diverse playlist than most other formats and tends to appeal more to adults than to teenagers. Less-played tracks are also common. Musical selection tends to be on the fringe of mainstream popular music and rock music music genres such as alternative rock, alternative country, jazz, folk music, world music and blues. The musical selections tend to shy away from hard rock and rap music. Some Triple-A stations bill themselves under the slogan “World Class Rock”, “Quality Rock”, or “Finest Rock”. Music selection also includes tracks from albums that are not singles, which leads to the enhanced and larger playlist. -Wikipedia broadcast mostly on FM. A spin off from the
- Who is your competition?
Damien Rice, David Gray, Jack Johnson, Bruce Springsteen, Dave Mathews, Iron & Wine, John Fogerty, Spoon, Tom Petty, Toots & the Maytals, Jimmy LaFave, Lyle Lovett, Micheal Fracasso, Ryan Adams, Kelly Willis, Patty Griffin, Donovan, Suzanna Choffell, John Dee Graham, Beck. – KGSR and my sense of competition http://en.wikipedia.org/wiki/List_of_adult_alternative_artists
- What are the strengths and weaknesses of the leading companies in your particular market?
Similar to county, in that airplay is the big money earner. Right now, adults are buying more records in ever-increasing numbers, so this is a growing market for the first time in many years. The goal is to write a classic song. If you do, you can get it cut a dozen times. – Eric Beall, Making Music Make Money
- How can you imitate those strengths?
With a real solid alt band and presentation.
- How can you exploit the weaknesses?
- What strategies have been used successfully in this market previously?
- What does your target audience look like?
Baby boomers http://images.jupiterimages.com/common/detail/11/82/22778211.jpg http://peacecorpsonline.org/messages/imagefolder/cateandwaynehillard.jpg http://www.theage.com.au/ffximage/2005/06/09/biz_beach_1006_wideweb__430x268.jpg
- Is you market growing or shrinking?
- In what city or cities are most of the companies in your market based?
- What are the advantages and disadvantages of your current location?
Many local artists.
- What segment of the market is the most crowded with with competition?
- What is the most under-served part of the market?
- What reactions are you getting to our songs?
- What part of the market is reacting most positively?
- Which is reacting with the least enthusiasm?
- What are the musical strengths and weaknesses of your catalog?
- What are your strengths and weaknesses as a business?
- How can you best utilize your strengths?
Write classic songs.
- How can you best compensate for your weaknesses?
- What information do you need to compete in you market?
How to break in, get championed, get exposure, find good partnerships.
- How can you get that information?
Learn the industry.
- More importantly, what relationships do you need to have in order to compete?
Jay Trachtenberg, Jodi Denburg, Jeff McCord
- How can you meet those key people, or people that know the key people?
- What relationships to you already have?
- What are you doing now to establish you songs in the marketplace?
Post songs and things to my blog. Sometimes advertising.
- Is it working?
- If so, why?
It’s quick, cheap, easy, creates a connection.
- If not, why not?
Not regular, post or marketing.
- What equipment or supplies do you need in order to operate effectively?
- How much money do you have to depend on you business?
- What’s the biggest obstacle to your success?
Informational–Lack of knowledge regarding the industry or business in general?