Tim Ferriss On Blogging

Tim Ferriss talks about blogging (50 mins). Here are my notes:

  1. he has used WordPress from the beginning, 3 yrs
  2. Why blog? Why do you do anything? To love, be loved, and never stop learning.
  3. not for income, for access to people and resources: authority equates to access to important people, events, etc.
  4. For the full list of 40 tips…

  5. most wives-tales about frequency, times of posting, etc. are not true
  6. uses crazyegg.com for clickthroughs, heat maps
  7. uses google.com/analytics, only measure what matters, don’t get caught chasing #’s down the rabbit hole
  8. best times to post are 7am or 6pm (for Digg.com submissions too), best days are Tuesday, Thursday, and Saturday
  9. he posts once or twice a week
  10. changed “Categories” to “Topics” – wording very important, greatly increased page views and time on site
  11. how much has he spent designing? 1st iteration – $0, 2nd – $500, 3rd – $1200
  12. removed Twitter status b/c people, esp. 1st timers were leaving
  13. “gear” page is a placeholder to see who will visit, lots do
  14. dates displayed at top of posts on homepage, for older posts, in archives, dates at bottom – dramatically improved time on site
  15. posts atop articles: “total read time: X” and “bolded parts: x” (ave. reader 250wpm, page 350 words)
  16. uses slinkset.com – your personal digg
  17. uses Twitter for polling, research, personal online diary (can sync w/gcal)
  18. uses evernote.com to copy/past ideas, has 45 article drafts, 5-10% will be published
  19. Tucher Max > not important to be a good writer, but have your own voice! “passion beats poling and focus groups”
  20. posts written from polls about “what you you like?” generate poor response
  21. write about what makes you passionate, sad, angry, but be careful to
  22. don’t attack people, attack problems
  23. find your biorhythm, writes best btwn 1-5am, one class of wine, one of yerba-mate
  24. edit important posts by hand (printout), remove 20% each time
  25. ignore SEO at first, just write, then
  26. uses google keyword tool to insert synonyms, sort by ave monthly volume – http://www.google.com/sktool/
  27. try to make sure you can describe your posts in only one way, don’t segment with multiple topics
  28. no correlation btwn. time/money spent making a video and hits, short is good
  29. text sticks around, is indexed, copied, pasted, as opposed to video
  30. stumbleupon.com is the cheapest form of traffic if you buy their ads, it’s a slow trickle of high-quality traffic
  31. flickr search (creative commons) for photos, sort by most interesting
  32. 0% tolerance for snarky, rude comments, spends 20mins. a day on comments
  33. keeps a record of good comments, could be post on their own
  34. the critical minority will always be the most vocal
  35. uses fourhourblog.com – longform, blog.timferriss.com – shortform experiement, litliberation.com – social media fund raising
  36. weebly.com, interesting platform
  37. THINK BIG BUT PLAY OFTEN, TAKE FUN SERIOUSLY!
  38. blogging can be your own self-imposed hell if you’re just following others’s rules
  39. hugely positive thing for him, not source of stress
  40. takes 20 mins – 6 hrs to write per post
  41. plugins (aside from obvious) > redirection, popular content, share this (on the fence about)
  42. uses greasmonkey script to remove pagination of, for example, Twitter pages
  43. brand your blog broadly to avoid pigeonholing yourself
  44. host: Mediatemple, nitro package – fast response time

And here is another video (5 mins.) on stoicism’s productivity.

Practice:

  1. Negative visualization – define your fears, explicitly
  2. Privation – once a month live your fear as directly as possible, whether it be poverty, embarrassment, rejection, etc.

Suggested reading:

  • Seneca – Letters From A Stoic
  • Seneca – Dialogues and Letters (#24)
  • Marcus Aurelius – Meditations

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