Immersive Storytelling for Interactive Participants

A few things I’ve gathered from my SXSWi notes:

  • Create a compelling immersive story for fans to experience and shape
  • Shine a light on similar bands, brands
  • Partner brands make things possible that weren’t
  • It’s all about a narrative driven experience
  • Partner with what you need
  • People want to TELL stories
  • Engage where people are, not build new channels
  • Tech shouldn’t upstage experience
  • Get people together in physical space

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j

I’m j and I play: musician, web guy, family man.

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