discovery exercise

My Desktop

January 17, 2011

I had a lot of fun this evening making a custom header for this site. It’s as close a representation I can make at the moment of my actual desktop and the man in front of it. I tried to keep everything to scale by comparing it to the sketch pad, on my desk, then in the [...]

more >

Simplify Life With My Rule Of Three

July 6, 2010

Having a baby was the best thing that ever happened to this overcommiter. It meant I had to let go of all the illusions I had that I was going to get to those 117 projects, commitments, opportunities, dreams, and distractions. When you have a baby, it quickly becomes obvious that you can really only [...]

more >

30 Questions: Define My Niche

December 1, 2007

What is your primary market? Adult album alternative (also triple-A, AAA, or adult alternative) is a radio format album-oriented rock format, its roots may have been established sometime during the 1960s from what was called underground music and later progressive. The radio format has a broader, more diverse playlist than most other formats and tends [...]

more >

Marketing Questionaire

December 1, 2007

Message/Audience 1. What is the primary message you wish to convey to your audience with this site? You’ve found a mature songwriter who knows how to dress poetry up in pop. Big, active catalog from Austin’s best young alternative songwriter. 2. What are your secondary objectives and overall goals you hope to achieve? To symbiotically [...]

more >

SWOT Analysis

December 1, 2007

Strengths a pro CD and a strong catalog of 50 songs with 5 to 10 potential hits 12 years of connections in the Austin music scene and beyond a home studio and an album waiting to be made a great band and a city full of great players an active blog site with a bit [...]

more >