marketing

Apply Obama’s Marketing Strategy

July 4, 2011

How did Obama do it? Here are five easy steps to a dynamite campaign. “The market for something to believe in is infinite.” - Macleod The Rules Of Engagement Truly believe in your cause. Work harder than anyone for the cause. Spread the word. Be ready to tell it in 1 word, 10 words, 100 words, [...]

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Cracking Obama’s Campaign Communications Code

July 30, 2010

After trying to crack Obama’s communications code, I’ve broken my philosophy down to the following five principles. Truly believe in your cause: Nothing is more important than making and sharing great art, song. This year I need to make a great album, site, and share it with Austin (DC, New York, San Diego…) and the world. [...]

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