I could not have been more impressed by Seth Preibatsch’s keynote at SXSWi (w/audio recording). A 21 year old who dropped out of Princeton after his first year, Seth started SVNGR, a location based service that makes checking in into a scavenger hunt and other games. His energy, presentation, insight, humor, and content were all right on. He wasn’t a smug, cynical hipster opportunist geek like so many presenters. He was humble enough for someone I expected to be brash. He won me over from the beginning.
He said that in the last ten years we added the social layer to the web and in the next ten we’ll add the game layer. Then he went on to talk about all the stuff the game layer can fix, like education, by re-engineering motivations and rewards. Rewarding your participants is key for game makers, and your business is a game. It is by creating Epic Meaning for people that they become blissfully productive.
The first thing you’ll find when you flip through his slides are his ideas about how bad grades and failing are as motivations for school along with some suggestions for how we could have students level-up like a video game and remove some demotivation.
He had us play two games during the session. In the first he asked the audience to start clapping. They did, like applause. Then he asked them to synch up and clap a beat. They did in about 20 secs, it was a big crowd. He pointed out how quickly and easily a totally decentralized task can be accomplished
The second game was brought up in the context of how to solve global warming. Everyone had a colored card. The object was to trade cards while staying seated, and arrive at every row being a solid color. He gave them 2:30 to do it, and if they did, he would contribute $10K to a wildlife charity.
The audience accomplished the goal in 1:30 and he pointed out that the task was accomplished in a way that would have been impossible for a centralized government, that the hope of what the game layer can accomplish is taking an impossible problem and making it simply very difficult. All this from a 21 year old!
What did I learn at SXSW Interactive this year? I’ve had a few weeks to think about it, so here are my sketches and notes with some post-conference thoughts and conclusions.
There are lots of great videos at SXSW’s YouTube channel, but the long-tail goldmine is the podcasts of the interactive sessions which are slow to be posted, but which could occupy the entire year catching up on all the great stuff I missed.
McCombs sponsored the live feed of Austin’s first TEDx event and I’m a bit of a TED nut — frequently cueing up a TED talk during lunch or while I bounce the baby — so when I was offered a spot through work I was thrilled. Here below is the info from the TEDxAustin speaker’s page, along with my sketches and a few notes.
To use any of these images, just click the pic to goto Flickr where you’ll find multiple sizes and the embed code to make it easy.
Eighty percent of success is showing up. – Woody Allen
Seth Godin says
Blogging is free. It doesn’t matter if anyone reads it. What matters is the humility that comes from writing it. What matters is the meta-cognition of thinking about what you’re going to say. How do you explain yourself…How do you force yourself to describe, in three paragraphs, why you did something. How do you respond outloud.
If you’re good at it, some people are going to read it. If you’re not good at it, and you stick with it, you’ll get good at it…basically you’re doing it for yourself to force yourself to become part of the conversation, even if it’s just that big. And that posture change changes an enormous amount.
Your blog is your the answer to the question for you, Who am I? And a constant quest not only to define yourself but be defined by the public. To respond, not react, and lead the conversation by at least hosting it. It is an ongoing soul-searching conversation with the world, led by the persons or organizational self-knowledge, purpose, and openness.
For those searching for you, Who are you? They meet you somewhere…they’re interested, perhaps want to work with you…can they find you? What do they search for? What do they find? Who has defined you? Does it represent you? Make sure you do that.
Your static site is great for your product, your brochure, but the Web has progressed, people want to see what you’re doing now, your activity, your expertise. Google rewards relevance, recency, and referrals, so be relevant, be recent, and be cool so that you’ll want to share yourself and so will everyone else.
By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network
Social Media has overtaken porn as the #1 activity on the Web
1 out of 8 couples married in the U.S. last year met via social media
Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.
2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
1 in 6 higher education students are enrolled in online curriculum
% of companies using LinkedIn as a primary tool to find employees….80%
The fastest growing segment on Facebook is 55-65 year-old females
80% of Twitter usage is on mobile devices…people update anywhere, anytime…imagine what that means for bad customer experiences?
The #2 largest search engine in the world is YouTube, now reaching a billion views a day, heading toward trillion
There are over 200,000,000 Blogs
54% = Number of bloggers who post content or tweet daily
Facebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0
25% of search results for the World’s Top 20 largest brands are links to user-generated content
34% of bloggers post opinions about products & brands
People care more about how their social group ranks products and services than how Google ranks them
78% of consumers trust peer recommendations
24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.
In the near future we will no longer search for products and services they will find us via social media
More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.
Successful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second
Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser
What to do.
Start a blog. Start making a dynamic Web-presence for yourself, your organization, team, church, book group, photography, art, cause, hobby. Blogger is simple, all one page. WordPress a is powerful little CMS, easy, and user-friendly. Start telling a story. At the very least, fill our your Google profile.
Join a network. It doesn’t matter if it’s a list-serve, Facebook, Twitter, LinkedIn. Comment on a blog you read, share your videos on YouTube or pictures on Flickr, but find your people, engage, converse, help, define a community. At the very least set up a Google alert for something and monitor it. Fill out your Google profile.
Figure out who you are, what’s unique and valuable about you, and participate in the world by representing yourself, finding your people, contributing, sharing, and leading. This is how you get the good gigs.