Matt Van Horn
I saw Matt Van Horn speak at SXSWi on how to be audacious enough to build business relationships from nothing. Here are my notes:
- make a list of your top ten companies and stalk them
- send quick 2-3 line emails (w/in 48hrs of meeting)
- mention one unique thing about yourself to help them remember you
- add them on your social network
- add value! do some research and thinking about how you can help them
- get a 1 on 1
- read Never Eat Alone
- fit as much info in the subject line as possible, very helpful
- LinkedIn is great for search (b/c of degrees of separation, FB could kill them if their search did this) and nothing else, don’t use to contact people
- Twitter is great for @replies for getting on people’s radar, pre-introduction
- Dunbar’s number says we can only maintain 150 connections, know yours, choose them wisely
- Major relationship decay occurs after 9 months of not seeing someone so make sure you at least contact important connections every 3-6 months
- get interesting people together, example: when you visit somewhere, tell all your friends to come to a happy hour and introduce them
- build a personal board of directors, mentors with whom you keep monthly contact
- when you go to a conference make a list of 10 must-meet people and find connections, introductions
The SXSWi themes this year were mobile and games. The keynote by the SCVNGR kid got me dreaming of how I might use a location based service to augment gigs, possibly in remote settings. My mind has been reeling with ideas for mobile apps and ways to use location to enhance, reward, share, and show what I’m doing musically.
How can I use location based mobile enhancement when I'm playing by a creek?
So I was thrilled to find this panel today, Rockin’ the Check-in: Location Strategies for Musicians, where the Gowalla music dude (@jimcaroll) testified to what a huge, wide open potential there is for collaboration. Here are my notes and some clues for where to begin.
- develop a custom badge
- give fans status/rewards for check-ins and more check-ins
- musicians, indie artists aren’t using LBS, huge potential
- a few have: Josh Grobin, Weezer, Jimmy Eat World, Better Than Ezra, Old 97’s
- integrate with Soundcloud and Hipdigital
- Weezer offered a download for checkin at concert, best price on album, millions of views, chance to win trip to concert
- OYA – Norwegian Festival that utilized completely (700+)
- The National offered an album for a checkin at a record store
- make a map of artist’s favorite places (to play, to see music, to eat, etc.)
- create an experience (the digital natives expect it)
- develop using the API, lots of potential for combining available data in cool new ways
- the MP3 is dead, long live the API!
- links available at http://www.delicious.com/clroyal/rockcheck
I need to put some natural settings on Austin's music map. What better way than Austin's own Gowalla?